WHY INTUITION IN DECISION-MAKING IS ESSENTIAL

Why intuition in decision-making is essential

Why intuition in decision-making is essential

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Decision-making is not just a logical, rational procedure but one profoundly impacted by intuition and experience.



There has been lots of scholarship, articles and publications published on human decision-making, however the industry has focused largely on showing the restrictions of decision-makers. But, recent literature on the matter has taken various approaches, by looking at just how individuals excel under hard conditions rather than the way they measure against perfect strategies for performing tasks. It may be argued that human decision-making is not solely a logical, rational procedure. It is a process that is influenced notably by instinct and experience. Individuals draw upon a repertoire of cues from their expertise and past experiences in decision scenarios. These cues act as effective sources of information, directing them most of the time towards effective decision outcomes even in high-stakes situations. For instance, people who work with crisis circumstances will have to undergo years of experience and training in order to achieve an intuitive knowledge of the specific situation and its own dynamics, relying on subtle cues to make split-second decisions which will have life-saving effects. This intuitive grasp for the situation, honed through considerable experiences, exemplifies the argument concerning the good role of instinct and expertise in decision-making processes.

Empirical data shows that emotions can serve as valuable signals, alerting individuals to necessary signals and shaping their decision making processes. Take, for instance, the likes of experts at Njord Partners or HgCapital evaluating market trends. Despite use of vast levels of data and analytical tools, based on surveys, some investors may make their decisions according to emotions. For this reason it is critical to be familiar with how thoughts may affect the individual perception of risk and opportunity, which can affect people from all backgrounds, and understand how feeling and analysis can perhaps work in tandem.

Individuals depend on pattern recognition and psychological stimulation to help make choices. This concept extends to various domains of human activity. Instinct and gut instincts derived from years of training and experience of comparable situations determine a great deal of our decision-making in areas such as for instance medicine, finance, and sports. This manner of thinking bypasses long deliberations and instead opts for courses of action that resemble familiar patterns—for instance, a chess player facing a novel board place. Analysis suggests that great chess masters don't calculate every feasible move, despite people thinking otherwise. Rather, they rely on pattern recognition, developed through years of gameplay. Chess players can very quickly recognise similarities between previously encountered moves and mentally stimulate possible outcomes, similar to exactly how footballers make decisive maneuvers without actual calculations. Likewise, investors such as the people at Eurazeo will likely make efficient decisions based on pattern recognition and psychological simulation. This shows the effectiveness of recognition-primed decision-making in complex and time-sensitive fields.

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